Wednesday, October 6, 2021

The Monetization of Reality


Businesses naturally seek to monetize the services they provide. Social networks like Tik Tok and Instagram are profitable because they offer access to subscribers for free. If the audience is large enough, advertisers will find the platform inviting. If you build it, they will come. But finding value in experience can be tricky.  The Marxist term "reification" refers to commodification. Do you take a hike in the woods for the beauty or because you're out to make your time "worthwhile" by chopping down trees? Photography is one of the most abused of mediums since it encourages the collector's sensibility. You have seen people who seem more intent on recording an event than actually enjoying it. Back in the 60s there were flower children who followed the Timothy Leary dictate to “Turn on, tune in, drop out.” Then head shops appeared which sold bongs, tie-dyed jeans and incense. A life style with a philosophy was turned into a fashion statement that ultimately became a product.

Read "What is Happiness?" by Francis Levy, HuffPost

and catch Freda Payne's "Band of Gold"

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