Focus groups are used by advertisers and purveyors to psyche out the desires of populations. Vance Packard the author of books like The Status Seekers epitomized the world of 50s advertising. His version of popularized sociology epitomized the post-war consumer culture. Dwight McDonald famously wrote Mass Cult and Mid Cult. Mad Men presented another look at the attempt to survey and profit from consumerism. Taste is the common phenomenon. Lionel Trilling ‘s The Liberal Imagination is an attempt to help readers of literature examine good from bad. The Dow and The Pulitzer are both forms of measurement and certain bestsellers represent the meeting point between commerce and art.
read "En Plein Air" by Francis Levy, The East Hampton Star
