Showing posts with label McDonalds. Show all posts
Showing posts with label McDonalds. Show all posts

Friday, September 5, 2014

Diasporic Dining: Fast Food Inc




Fast Food workers across the nation went on strike on Thursday (“Hundreds of Fast-Food Workers Striking for Higher Wages Are Arrested,” NYT, 9/4/14)  And if you walk into one of the chains--Burger King, McDonalds, KFC or Popeye’s, to name a few--you might see what the brouhaha is all about. Many of these outlets bear a strong resemblance to detention camps replete with a resident Sonderkommandant barking at inmates to speed up processing of the lines of potential corpses coming in for their daily feed. The fact that many fast food outlets are manned by minorities also creates the image of the plantation, since the wages paid by these outfits amount to the equivalent of slave labor. The movie Food, Inc. dramatized an infernal process that's camouflaged by the genius of modern packaging and design. There used to be a rumor that through the miracle of modern genetic engineering animal parts rather than animals were being farmed. The prospect of such genetic engineering may lie in the future. But in the meanwhile the conditions under which animals are raised for slaughter on an assembly line like cars, with the precepts of both economy of scale and division of labor removing any residue of human connection, leaves an ineradicable imprint on the process of modern consumption. The food, those serving it and those being fed all lie at the bottom of a modern food chain in which the natural world (and man’s organic relationship to nature) is increasingly excluded. Fast Food Nation: The Dark Side of the All-American Meal--the title of the Eric Schlosser’s book, is more apt today than ever.



Thursday, April 15, 2010

Diasporic Dining XIII: JP McChase


JP Morgan Chase has surpassed McDonalds as the most ubiquitous occupant of retail locations in the New York Metropolitan area, and rumor has it that the banking monolith and the food giant are considering merger talks along the lines of Kinkos and Fedex. Thus, it would be possible to order a Big Mac Super Saver Special, with jumbo fries and soda, and make an equally gargantuan (or miniscule, depending on your finances) deposit when you’re finished with your meal. Previously, McDonald’s offered the opportunity for its customers to make deposits, but those came in the form of fatty deposits to your large intestine rather than cash deposits to your checking account.  Now, those who wish to purchase financial instruments in the new JP McChase will also be able to get something for their money. For instance, let’s say I purchase a collateralized debt obligation from JP Morgan Chase—a bundle of risky mortgages wrapped into a useless bond, on which the bank will undoubtedly profit by writing credit defaults swaps. I can still be assured that my purchase will be backed up by the promise of an almost unlimited amount of comestibles, which might be tastier than they are fungible. Chicken McNuggets might not translate into gold bullion, but the newly impoverished customer at JP McChase is not likely to go away hungry.

Architects of the merger have accounted for every contingency of gluttony and greed by modeling the eating/banking experience on drive-through transactions.  Each JP McChase will be equipped with a hotline that connects to a live responder. The responder will operate a powerful X-ray that will enable him to see if a customer’s fatty transaction is complete, and if his or her deposit, cash or carb, has gone through.