In one section of the Commentariolum Petitionis or “Little Handbook on Electioneering,” published in the
May/June Foreign Affairs (“Campaign Tips From Cicero," Foreign Affairs, May/June 2012), Quintus Tullius Cicero gives his
brother, the great orator Cicero, who was running for consul, the following
advice. “If you break a promise, the outcome is uncertain and the number of
people affected is small. But if you refuse to make a promise, the result is
certain and produces immediate anger in a large number of voters.” Naturally
the Commentariolum, emanating from the first century B.C., anticipates
Machiavelli’s The Prince which
appeared over 1500 years later, but the section in question does for politics
what Bergson and Proust did for involuntary memory. It’s the Proustian Madeleine of
politics since it nails the fundamental duplicity that’s at the heart of all political
behavior. “Promise them anything, but give them Arpege,” was an old advertising
slogan. But what Quintus is counseling his brother Marcus on is the need for
hope. Hope is the be all and end all of political success and it trumps
honesty. Honest Abe is what they called Lincoln. However, the fact is that truth and
politics seldom go hand and hand. Politics, as Quintus makes quite clear, is a
dirty business. “The most important part of your campaign is to bring hope to
people and a feeling of goodwill toward you.” Foreign Affairs was canny in
publishing the Cicero piece since as we approach another election, it’s apparent
little has changed in politics since Roman times. In fact, an accompanying
commentary by the great political tactician and Democratic Party pundit, James
Carville, is entitled “Plus Ca Change.” The question is how do the Darwinian
verities Quintus suggests translate into human progress and the betterment of
the polity? If a politician tells the truth--like those who argue for austerity in the EEC--he or she is unlikely to get elected.
Thursday, August 30, 2012
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