Wednesday, March 22, 2023

Mr. Pitiful Takes a Pee

If you go to You Tube and “Mr. Pitiful” or “Pain in My Heart,” you will listen to Otis Redding’s mythic songs at a price—which amounts to being forced to listened to commercials for enlarged prostate and constipation treatments or talking about pain, arthritis. It's what's known as targeted advertising. Of course, all product placement is based on hitting the right audience, but these three commercials are spot-on for baby boomers who listened to 60s soul and are now having trouble peeing. Mr. Pitiful has become all the more "pitiful" since he's getting up every hour or so to void. It should be remarked that many commercials on You Tube take just a few seconds. For Baby Boomers all the world was a stage in which they pretended they were Mick Jagger playing to a cheering crowd. In fact, even now they will accompany “Let’s Spend the Night Together,” gesturing to their imaginary audience but also realizing that they may need to get a script not for “Jesus Christ Superstar,” but Ambien.

read "Body Work" by Francis Levy, HuffPost

and listen to "Mr. Pitiful" by Otis Redding

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