The salted and unsalted pretzels in the Riverhead BJ’s
occupy literally the bottom rung on the food chain. They're to be found in the
inauspicious dining alcove next to the Verizon kiosk on the way in. This alcove
has nothing in common with the cafes found in tony department stores like Lord & Taylor and Saks Fifth Avenue. Other
specialites de la maison are soup (New England clam chowder), pizza, hot dogs
and chicken wings. There are no Mouton Rothchilds on its counter, but the
fountain counts recent vintages of Diet Coke and Pepsi amongst its offerings.
The question is, does a pretzel like the one offered by BJ’s have a right to
exist? The pretzel is decidedly lower in quality than the warm
pretzels sold by vendors outside of MOMA or the Metropolitan Museum of Art. But
if you are one of those who believes that there are no coincidences and that
basically everything we encounter in the world is just as it supposed to be,
then this much maligned pretzel earns its place, its 15 minutes of fame. If you are in BJ’s
you are undoubtedly purchasing massive amounts of toilet paper, paper towels,
detergent and soap. Your cart runneth over and with the opportunity to buy
Pepperidge Farm Goldfish in bulk, you are beginning to breathe heavily as you
navigate the aisles. On the way out, just as you are
studying your receipt and wondering how you've been able to rack up such a
large bill in the one club which would have you as a member, you inhale the smell of the aforementioned pretzel. Without allowing the usual questioning attending the purchase of even crunchier
and doughier versions, you lay down $.99 and begin your rapture.
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