| Heraclitus believed that everything was constantly changing (painting by Johannes Moreelse) |
Friday, March 24, 2017
Can People Change?
Thursday, March 23, 2017
Where to Shop for Your Universals?
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| 50's Safeway ad |
If you employ the paradigm of physics, most people think in
Newtonian terms when relativity and quantum mechanics might provide better
explanations or solutions to their problems. This is certainly apparent when we
look at the current populist revolution, which has resulted in the election of
Donald Trump, Brexit in England, and the rise of right wing politicos in both
Italy and Germany. Exasperated voters point to terrorism, lost jobs and unfavorable balances of trade and then
devise a strategy that’s right back there with Newton’s apple. There’s some
truth to it, but it doesn’t address more profound issues and problems. You don't treat an infection by simply attending to symptoms. Otherwise it will simply come back. That's why antibiotics were devised. Yes,
jobs might be lost to foreign workers who accept lower wages, but technological innovation has
been equally responsible for rising unemployment in certain sectors of the
economy. When you look at human psychology a similar attraction to surface
cause and effect still seems to prevail. The emphasis on behavior and
cognition is not mistaken. It’s just that it doesn’t tell the whole story,
which ultimately relates to motivations that fall outside the province of
reason. Why do some people make the same mistake time after time when they know
better? The answer is that something else is driving them—perhaps the need to
fail. Relativity and quanta are hard to understand, particularly because it’s practically impossible to see them in action. The same is true of the notion of the unconscious,
originally proposed by Freud. However, when simple explanations and solutions
to complex phenomena start to fail, the uncomfortable, unwieldy world of complex
thinking, with its disturbingly un-salt-of-the-earth type analyses will likely provide the
only direction in which to turn.
Wednesday, March 22, 2017
Beyond the Valley of the Bed Bath and Beyond
Advertising is successful when it becomes embedded in your unconscious and you no longer realize there's an addition to the interior design of your mind. An advertisement works when you mistake the message for a pro forma, the way say procedural memory makes it possible for you to mechanically undertake ordinary tasks. Let’s take the example of Bed Bath and Beyond, the home furnishing chain. The ingeniousness of the name lies in the fact that you very seldom think about its meaning. You muse about either the bed you sleep in or the bath you wash in and you take the most important word, “beyond” for granted. Most people would simply say that “beyond” connotes other things related to beds and baths, like duvets or toilet seat covers, but the ingenuity of the expression lies in its subliminal aspirational associations. The "beyond" aspect has to do with romantic strivings, not necessarily for love, but something more global and having to do with the complete renovation of one’s existence. Self-invention is what is ultimately being sold by the folks at Bed Bath and Beyond. However, the ingeniousness of the choice of name lies in the way it avoids hitting you over the head with such a heavy handed notion. So before Bed Bath and Beyond became what it is today, one would wager that the copyrighter at the agency handling the account, if there was one, had her or her work cut out for them.
Tuesday, March 21, 2017
The Final Solution: The Truly Pathetic Fallacy
The pathetic fallacy is a literary notion in which nature
mirrors the inner soul. It’s important
to remember that it’s a device used by authors to express the inner emotions of
characters they have created. When a Katrina strikes, there’s a tendency to
feel that the turbulence either mirrors an activity of the soul or in fact is a
divine response, or punishment. But there are exceptions. For
instance what are we to do about the current election? Trump, even his name,
has a biblical aspect. Trump sounds like Beelzebub or the overreaching characters
Elia Kazan created in movies like East of
Eden and you could imagine Paul Thomas Anderson doing a sequel to The Master devoted to Trump trying to
put his name on every conceivable object on the planet. Would the movie be
called The Overreacher? There are
indeed frightening things happening. What could be more disconcerting then the
melting of the polar ice caps or infestations of smog that cause major cities
in China to have to furlough employee (“Smog in China closes schools and construction sites, cuts traffic in Beijing," CNN, 12/8/15). When you turn on the television and see the
destruction of Aleppo presided over by Assad in league with Russians, Iranians
and Hezbollah all tacitly supported by a new president elect who has trouble
differentiating reality TV from realpolitik, then it may be time to conclude
that the upheaval in the outer world is more than just a reflection of the turbulence of the poet's mind.
Monday, March 20, 2017
The Marriage Trap
The intimacy of marriage is almost impossible to fathom
which is why so many people either avoid (by taking detours into
unfaithfulness) or destroy it, when its fragility becomes almost too much to
bear. Why not hate the person with whom you have attained such a dire state of
proximity rather than having to live with the vulnerability, perishability and
fragility of something precious? But think of a typical couple living together for years, sleeping in the same bedroom, dressing and undressing in front of
each other, even going to the bathroom in front of each other without embarrassment, and perhaps so mollified by preconception that they don’t even start
to notice the changes which are readily perceptible to those who see them on a
far more intermittent basis. Humans are social animals and most people have
spent their lives inhabiting social units, starting with their parents homes,
going on to college dorms, apartment sharing with roommates, and then early
relationships and living together which may or may not turn into something more. However, though you might get undressed in front of the stranger with whom you're having a fling, you're truly naked with the person you've locked horns with in holy matrimony. And most long married couples go through a process which is similar to the making of alloys in
metallurgy. It’s the reverse of separation and individuation that occurs
between parent and child early in life. The differences that once existed and
that fueled the fires of libido begin to fade in tandem with ideologies and
long held beliefs. One partner can finish another’s sentences and those very
differences which might formerly have made it impossible to be joined at the
hip dissolve. Many long married couples are like Siamese twins. And you’ve seen
it. When one goes, he or she takes the other with them.
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