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Effect refers to result, affect a cause. You affect and effect  But affect is a crucial part of human sensibility. How one is greeted in an environment affects how you feel about one or another milieu. Say you walk into a restaurant and all the staff welcome you with open arms, asking where you've been and how you are. Likely you walk away feeling it's a great meal. On the other hand, there's always the maitre d' who sizes you up with a malign eye, looking, you think, for the least visible table, say by the restroom with their polished male and female profiles. You always thought it was a lousy place, don't know what you were thinking and certainly have no intention of going back there again. 

read "Double Reverse Midas Touch" by Francis Levy, The East Hampton Star