Scarcity produces demand and hence cost. You have to pay a lot for those things that are in short supply. Can emotion be commodified? Imagine a commissary where one comes for states of mind. You might reply “go to a rave.” There you can acquire MDMA, LSD, cannabis, psilocybin, Bennie’s etc. remember Brave New World and Soma? The price of authenticity is the awareness of death. Unfortunately life’s ending has produced its own meme in which you're not turned into ashes but rather a piece of data. Will Costco sell suicidal thoughts or a perfume named Happiness?
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