Rants and reactions to contemporary politics, art and culture.
Friday, July 3, 2015
CALLAHEAD on the Fourth of July
photograph by Hallie Cohen
It takes an innovative mind to make it in the outdoor toilet
business. Portable toilets or porto potties are a dog eat dog business. These mobile
outhouses reside at the lower registers of the food chain and aren't priorities
for the average consumer—however necessary they may turn out to be. Wit and
forthrightness are two qualities that are required if you want to make it in
the latrine business. But if there was a prize for creativity in naming these
toilets, which are as popular on beaches as they are on construction sites, it
should go to CALLAHEAD, a company that offers to a complete line of attendant
services which can include “a guaranteed cleaning service with our trained service technicians." People
invest lots of time and energy in the their bathrooms which is understandable
since in modern secular life they’ve taken the place of houses of worship and
even libraries—to the extent that a good part of the population are estimated
to read their newspapers and magazines while sitting on the loo. But the allure
of the outdoor toilet resides in the packaging. Due to the odor you’re not going
to read in an outhouse, no matter how many times a day the sewage is drained and due too to the olfactory sensations produced it’s an unlikely spot for meditation. Portosan which sounds like port o' callis the name of one competitor and you can also go to aroyalflush.com if you are looking for a porta potty. But CALLAHEAD is a catchy brand which brings up
the image of a bank of operators waiting to attend to your every need. CALLAHEAD will undoubledly give other porto potties a run for the money this Fourth of July weekend.
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Francis Levy's debut novel, Erotomania: A Romance, was released in August 2008 by Two Dollar Radio.
His short stories, criticism, humor, and poetry have appeared in The New York Times, The Washington Post, The New Republic, The Village Voice, The East Hampton Star, The Quarterly, Penthouse, Architectural Digest, TV Guide, The Journal of Irreproducible Results, and other publications. One of his Voice humor pieces was anthologized in The Big Book of New American Humor (HarperCollins). He is presently the Co-Director of The Philoctetes Center for the Multidisciplinary Study of Imagination (philoctetes.org), where he supervises roundtable discussions on topics as varied as “The Psychology of the Modern Nation State” and “Modern Traffic Theory, Behavior, and Imagination”.
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