Monday, November 9, 2009

BJ's Acquires Delta

BJ’s Wholesale Cub, the discount warehouse chain, has acquired KLM, Air France, and Northwest, along with its parent airline Delta. While BJ’s executives have admitted that they have little knowledge of aviation, they indicated that the architecture of their mammoth supermarkets resembles that of an airplane hangar.

Passengers on these airlines are still required to report to their operating carrier in order to check bags and receive boarding passes, but they should call their local BJ’s when seeking flight departure and arrival information.
   
The BJ’s announcement has stimulated a rash of interest in beleaguered airline stocks from supermarket cash cows.  Sam’s Club has made an offer for British Air and Food Emporium has threatened a hostile takeover of American Airlines. Jet Blue has found a corporate suitor in Popeye’s, the fried chicken chain, which hopes to exploit marketing opportunities in the frequent flier demographic.
    
“Popeye’s looks at the proposed acquisition of Jet Blue as opening up a lucrative new market of stranded passengers, who will eat just about anything during long, tedious layovers,” said Bill Wilson, an airline industry analyst. “The world is being turned on its axis.” Indeed, Dulles International Airport was the scene of a near collision when the pilot of a Pan Am flight that had been taxiing since the early ‘70s spotted Colonel Sanders piloting an outgoing Singapore Airlines flight.
     
The history of the food industry’s interest in aviation stocks is a subject that will be dealt with in a forthcoming book by Michael Pollan, author of The Omnivore’s Dilemma, entitled, Getting His Wings: How A&P Heir Huntington Hartford Flew United’s Friendly Skies.

2 comments:

  1. If I fly Northwest will I get a jumbo party-size peanut bag instead of the puny size?

    ReplyDelete

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